Disassemble the data of KOLs participating in project financing in the past six months and find the Alpha

Original title: "Disassembling the investment list of top KOLs, looking for new Alpha"

Original author: Wenser, Odaily Planet Daily

In April 2024, Web3 asset data platform RootData released statistics on KOLs' participation in project financing in the past six months. Among them, Dingaling ranked first with participation in 21 project financings, and GmoneyNFT and DCF GOD ranked second and third. Today, Odaily Planet Daily will work with you to disassemble the investment strategies of KOLs from this table and find new Alpha.

https://x.com/RootDataLabs/status/1779848819364245812

Popular tracks: games, BTC L2, social

According to the above table information and Rootdata official website information, many KOLs' main investment targets are concentrated in popular tracks such as games, social, and BTC L2 networks. Among them, the following projects have received more recognition and investment from KOLs:

· eesee has a total of 7 KOL investments, a decentralized aggregation trading and lottery platform in the Blast ecosystem, which mainly provides additional liquidity and trading markets for digital assets, tokens and RWA to serve buyers and sellers, and with the help of special token cash-back The negative-sum effect of users failing to win is offset by the form of lottery pool rewards, and the winners receive lottery pool rewards, while the losers receive points, which are linked to future rewards. The current price of the token ESE is $0.08, and the 24-hour trading volume is $1.82 million.

· Mezo has a total of 4 KOL investments. It is one of the latest Bitcoin L2 networks and was created by the developer Thesis team. It has previously completed a $21 million Series A financing led by Pantera Capital and participated by Multicoin, Hack VC, Draper Associates, etc. Mezo uses the idle Bitcoin of coin holders through the "Proof of HODL" points plan. The longer the storage time, the more "HODL score multipliers" the user has. No coins have been issued yet.

· GAM 3 S.GG has 4 KOLs investing in it, and it is a Web3 gaming content platform. According to its official profile, it has launched 400+ games, and its mission is to get gamers on board with web3 through game discovery, content, live streaming, community events, and more. The GAM 3 S.GG super app curates content to highlight popular web3 games and remove barriers to entry for new players by simplifying the user experience, providing early access opportunities, and removing barriers to entry for new players. The current price of the token G 3 is $0.177, with a total market value of $170 million.

· Scallop has 4 KOLs investing in it, and it is a lending market for the Sui ecosystem. It is committed to building a dynamic money market, providing high-interest lending, low-cost lending, AMM and asset management tools on a unified platform, and providing SDK for professional traders. The current price of the token SCA is $0.61, and the circulating market value is $18.54 million.

· MetaStreet has a total of 4 KOL investments, and is a liquidity expansion protocol for the NFT credit market in the Blast ecosystem. Its main product is a capital vault that provides secondary market liquidity for NFT-backed notes. Participants can deposit funds to earn income from a diversified portfolio of NFT-backed notes. Investment institutions also include Dragonfly, DCG, OpenSea, Nascent and other star capitals, and have previously completed $25 million in financing. No tokens have been issued yet.

· Reach has a total of 4 KOL investments, a SocialFi collaboration platform designed for creators and contributors within the Web3 community. Reach enables anyone who wants to promote their content to leverage an engaged, verified, and audited user base, and get paid for their contribution to network effects. Developed as a Discord Bot, it allows creators to easily set up tasks to promote their content. Tasks can be customized based on the target audience, including attention, likes, reposts, and tweet comments on the X.com platform. Certain tasks also have rewards (ETH), which are selected and funded by the creator, while other tasks have leaderboard points rewards that can be used to purchase tasks. The token REACH is currently priced at $0.045, with a total market value of $4.888 million.

In addition, the Defi track is also the focus of many KOLs, and products such as Kodiak, Orbit Protocol, and Particle have also received a lot of attention.

KOL characteristics: Most are NFT players

It is worth mentioning that in the KOL list counted this time, NFT players account for a relatively high proportion. For example, dingaling, Gmoney, Mr. Block, Grail.eth, Zeneca, 0x Sun and others, whose avatars or IDs are NFT-related elements, are also well-known KOLs in the NFT market.

Coincidentally, the previous Memecoin craze also started from NFT players and gradually spread to different groups in the crypto market. In my opinion, the main reasons why NFT players are active in the investment market are the following 3 points:

· Large community influence. The communities where KOLs in the NFT track are located are generally more cohesive and have greater influence in the community, so they have stronger content marketing value and are recognized by investment projects;

· Better cultural aesthetics.Different from KOLs in other tracks, KOLs in the NFT track do not only judge the quality of projects based on team background, capital support, and project resources, but also attach great importance to the cultural background, project aesthetics, and operating methods of a project. Therefore, they are more inclined to invest in teams and projects with certain aesthetic abilities, and shoddy projects are unlikely to be favored by them;

· The NFT market is cold and seeks new breakthroughs.Affected by liquidity issues, the NFT market has been performing poorly in recent years. Therefore, in comparison, KOLs in the NFT track are more motivated to seek new growth points and breakthroughs, which is one of the reasons why many NFT players have flocked to the primary and secondary markets in large numbers. Of course, to some extent, this is also a forced choice.

Commonality of targets: emerging ecology + mature model

In addition, through the analysis of KOL investment projects, we can also see that in addition to Ethereum re-staking tracks such as Ethena and Ether.fi, the investment targets they choose are mostly concentrated in emerging ecosystems with existing mature models for reference, such as:

· Blast:As an L2 network backed by Blur, the "master of the points system", Blast has gradually grown into an "application network" with an increasingly rich ecology through step-by-step operational activities such as the points system, gold points rewards, and Big Bang events. Whether it is games, social networking, Defi, or NFTFi, Blast's points are the "best selling point" of the product, thus attracting many teams and investors including KOLs to rush in.

· Berachain: As an L1 public chain that has completed a $100 million Series B financing and is valued at at least $1 billion, Berachain's ecosystem is also gradually developing, especially its positioning as a "community-driven blockchain network" and its strong Meme attributes, which has also made many KOLs the pioneers and evangelists of this ecosystem.

· Sui Network: As a blockchain network powered by the Move language, Sui's high throughput, low latency and asset-oriented programming model have also been recognized by many project parties. According to recent data from the Artemis platform, the average daily transaction volume on the Sui chain once briefly surpassed the Solana network, reaching 41 million times. In the long run, casual games are a major advantage track for Sui. The previous Sui Basecamp event in Paris also showed the market the highly active status of this ecosystem, thus providing a good soil for the implementation of mature models.

Summary: KOL rounds are the norm, treat them with a normal attitude

Previously, KOL rounds of financing became a hot topic of discussion in the crypto industry. Many people have a negative attitude towards this, believing that KOL rounds of financing will lead to KOLs abusing their influence, prompting ordinary users to FOMO and follow suit. Some people believe that KOL rounds of financing are a manifestation of the change of market forces, and to a certain extent have replaced the important role of institutional investment in the past. Of course, some people are dismissive of this, believing that KOL rounds of financing have many drawbacks, and that many times the amount KOLs get may not necessarily get high returns. After all, there are high-risk factors such as "project rugs, security risks, and market sentiment cooling", which can easily lead to KOLs becoming "free labor" or even "paying money and working hard, but in the end, they get nothing."

For this issue, overseas KOLs have a more peaceful attitude. Endless Clouds founder Loopify and well-known overseas KOL OSF have made relevant remarks. From being penniless to gradually accumulating certain resources in the crypto industry through their own efforts and content output, they have become the choice of many projects to offer olive branches. Although it looks like chicken soup, it is true.

So, instead of complaining, it is better to accept it and then find your own Alpha. Perhaps, the next one to become famous in the crypto circle is you.

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