Blast no longer calls itself L2. What ambitions and strategies are revealed behind the name change?
Original title: "When Blast changed its name to full-stack chain instead of L2, "fitting Ethereum" gradually became a kind of MEME..."
Original source: TechFlow
A few weeks ago, after Blast's airdrop, everyone seemed to pay little attention to this project.
However, as long as the community has more eyes, all details are easy to catch.
Yesterday, sharp-eyed netizens discovered that Blast changed the name of its official X account from @Blast_L2 to @Blast.
Official accounts often represent their own brands and positioning. The difference of one word has a very different meaning.
Although this is just a small account name change, and it is not enough to make a supporting news announcement; but from the perspective of brand and cognition, this is very likely "part of the plan."
At the same time, the profile of Blast's official account also began to describe itself as "The Fullstack Chain" rather than an L2. This seems to be deliberately downplaying the general impression that it is Ethereum's L2.
However, is this just a brand innovation to highlight the differentiated selling point; or is it a technical self-reliance to cut off from Ethereum and make its own independent chain?
Helping Ethereum is important, but self-development is more important
There is no doubt that Blast is the most savvy in operation and whole life among many L2s, and there may be no one else.
Of course, Tieshun will not just issue airdrops to gain popularity. Blast has become a full-stack chain, which has actually been written into its second-stage development plan.
From the official schematic diagram, this full stack means that Blast is not just a ledger that processes transactions and records changes in transaction status. Blast wants to integrate all upstream and downstream related to the chain.
From the deposit and withdrawal of legal currency to wallets, telegram robots and Dapps in the ecosystem, all become part of the Blast chain, allowing its business tentacles to extend further.
From infrastructure to applications, from capital flow to information flow, it feels like everyone wants a piece of the pie.
It has to be said that this is indeed an ambitious and very reasonable strategic choice. L2s all look similar. In order to make themselves more recognizable, they must build around the upstream and downstream that can radiate around the chain.
However, the original intention of L2 is actually to help Ethereum deal with performance issues. Now looking at Blast's full-stack chain initiative, it is not just as simple as performance issues.
It means more to help itself develop, but if you say it the other way around, it also promotes the experience of Ethereum users, that's fine.
But from L2 to full-stack chain, does it mean that you don't do L2 and want to be an independent L1?
At present, it doesn't seem to be.
In the most viewed post on this topic yesterday, Twitter user @0xjim interpreted it as "leaving Ethereum to form a separate chain."
In the comment area, Wang Qiao of Alliance DAO interpreted it as an "integration" - that is, having its own deposit channels, wallets and chain-related facilities, rather than directly cutting off from Ethereum.
Other voices in the community are more sharp, pointing out that in the future, there may be more Rollups calling themselves chains; this is not to set up an L1 on its own and cut off from Ethereum, but:
"It looks no different from all the L2s today" to cut off.
Technology homogeneity is the original sin, and standing out is an obsession
Every L2 will have some bold words at the beginning of its creation.
Although the descriptions are different, the goal is to point to "Make Ethereum better."
This also precisely points out the relationship between L2s and Ethereum --- alignment with Ethereum (ethereum alignment), parasitizing as part of the Ethereum ecosystem.
Help you process transactions faster, help you relieve congestion, help you expand capacity...
If there are L1s acting as Ethereum killers, then L2s including Blast should be Ethereum's assistants.
It's just that the technologies of these assistants are too homogeneous, whether it's ZK or OP, Rollup as a service has already appeared, and you can quickly create your own L2.
When the assistants start to roll inward, getting ahead becomes an obsession.
The attention and funds in the crypto market are limited, and users don’t really care about the technical selection of different L2s. Because the effects that L2s can achieve are basically the same, just choose 1-2 to use.
When everyone’s experience is pretty much the same, dozens of L2s on the market are competing, and sometimes leading by half a body in brand and cognition can bring about significant changes.
So, it is increasingly easy to see these Ethereum assistants, starting from the original intention of "helping Ethereum", gradually embarking on the road to success.
If you look through different L2 official accounts, you will find that they have a surprisingly consistent tacit understanding:
No L2 is willing to say that it is Ethereum's L2 in its profile.
The fact that it fits Ethereum is finally becoming more and more like a MEME.
After all, projects live for themselves, and no project will use its passion to be Lei Feng and simply help Ethereum without asking for anything in return.
Knowing this, you have to be more careful when surfing in the crypto world:
The initial slogans and narratives are always just means, not ends.
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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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