Trump’s Son Joins Crypto Campaign, Teases Major Announcement

• Donald Trump’s “Crypto President” campaign continues to gain momentum.
• Another Trump family member has picked up promotions.
• The election hopeful recently unveiled an interesting business.

United States presidential election candidate Donald Trump has been actively courting the crypto community over the past few months, positioning himself as a champion for digital assets. Trump has made numerous promises to the industry, from reforming the current hostile regulatory standards to integrating Bitcoin into his governance, all of which are set to be actualized if elected.

Amid efforts to strengthen the strategy, another Trump family member joined the ongoing campaign.

Eric Trump Embraces Crypto

In the latest boost to Donald Trump’s crypto campaign, his son, Eric Trump, took to the social media platform X on August 6, 2024, with support for the ecosystem.

“I have truly fallen in love with Crypto / DeFi,” he wrote .

Despite its brevity, Eric Trump’s endorsement quickly garnered thousands of engagements from his 4.5 million followers, building on his long-standing support for his father’s efforts to reclaim the position he once held at the White House.

Adding to the intrigue, Eric Trump hinted at a forthcoming announcement about his newfound passion for the industry. While the details of the teased “big announcement” remain under wraps, it has already sparked speculation, particularly in light of the recent developments in the ongoing Trump-crypto campaign.

Trump’s Multi-Faceted Bitcoin Brand 

Donald Trump’s crypto campaign has taken various forms over the past months, solidifying the former president’s embrace of the asset class. 

From accepting campaign donations in crypto to making an appearance at the recently concluded Bitcoin 2024 conference, the election hopeful has continued to fan the flames of his self-proclaimed title as the ‘crypto president’.

The latest highlight was the launch of a Bitcoin-labeled footwear collection , unveiled on July 31, 2024. The limited-edition shoes, designed in various colors and styles, feature the words “Trump Crypto President” on the surface and are sold at prices ranging from $299 to $499.

However, some of the latest moves in Trump’s crypto campaign have prompted backlash from the crypto community, with many questioning whether the tactics are aimed more at quick financial gains and industry attention rather than genuine support for the sector.

On the Flipside

• In a recent CBS poll, Kamala Harris surpassed Donald Trump, fueling concerns that Trump’s pro-crypto vision may not materialize if he fails to win the U.S. election.
• Memecoins tied to political figures have seen intense volatility in recent weeks.
• Another presidential candidate, RFK Jr., has embraced crypto in his ongoing campaign.

Why This Matters

Eric Trump’s embrace of the crypto industry lends additional voice to his father’s pro-crypto campaign. However, simply showing open support for the asset class is not enough. Political figures need to get educated and understand the ecosystem if they truly wish to make the promised changes.

Read more about the criticisms of Donald Trump’s crypto campaign in this article:
Schiff Blasts Trump’s BTC Reserve Plan and Pinpoints Holes

Here’s how Bitcoin ETFs performed following the recent market crash:
Bitcoin ETFs Bleed $168 Million Amid Market Shakeup