Floki becomes Nottingham Forest Football Club’s official cryptocurrency partner
Floki will promote the brand through various channels, providing fans with signed merchandise and stadium experience opportunities.
Floki has entered into a partnership with Nottingham Forest Football Club, which is currently participating in the English Premier League (EPL). Announced on Thursday, Floki will become the official cryptocurrency partner of Nottingham Forest, with extensive marketing and promotional rights.
A media representative for Floki said: "We are proud to join the ranks of the Premier League with such an iconic club in world football. Just as Nottingham Forest is building a future as a dominant force in world football, Floki is also constantly challenging and innovating in its field to strive to become one of the most successful brands."
During all home games, from kick-off to the final whistle, Floki's brand logo will be displayed on the LED screen facing the camera for three minutes. This ensures that the Floki brand is visible to both spectators in the stadium and TV viewers.
Floki’s logo will also be prominently displayed in four spaces on the official Premier League interview backdrop at every home game, and in four spaces on press conference backdrops throughout the season. Floki will have a strong presence across Nottingham Forest’s social media channels. The brand will be mentioned in posts relating to the full-time scores for the men’s and women’s senior teams, and will appear on all substitution announcements.
In addition, Floki will take up a full page in the matchday programme distributed at every home game, with its logo featured on the cover. This helps to connect Floki to the matchday experience and fans. Fans can look forward to exciting offers such as signed merchandise. At the end of the season, Floki will offer fans the opportunity to experience ‘playing on the pitch’ at the stadium.
Paul Bell, Chief Operating Officer (COO) at Nottingham Forest, said: “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies in its field, we look forward to collaborating with the Floki community.”
Popularity of the EPL
The English Premier League (EPL) is the most popular sports league in the world. It has a larger audience than the UEFA Champions League and the Bundesliga combined. In the 2022/23 season, the EPL had a total audience of 3.23 billion. The matches were broadcast to 712 million homes in 190 countries.
According to Nielsen, 2.01 billion viewers watched live matches during the season. A further 1.22 billion tuned in to watch highlights and other related programming. Premier League clubs also have a strong following on social media, with a combined total of over 500 million fans across Facebook, Instagram, TikTok, Facebook and YouTube.
History of Nottingham Forest
Founded in 1865, Nottingham Forest is a club with a rich history. It is one of only eight clubs to have won back-to-back European Championships, including Liverpool, Ajax, Bayern Munich and Real Madrid. Nottingham Forest also has a strong presence on social media, with over 4.5 million followers. This includes 1 million fans on Facebook, 670,000 followers on Facebook, 1 million followers on Instagram, 1.2 million followers on TikTok, and 184,000 subscribers on YouTube.
About Floki
Floki is the popular digital currency and utility token for the Floki ecosystem. Floki aims to become the world's best-known and most widely used cryptocurrency, focusing on utility, charity, community and marketing. Floki currently has over 490,000 holders and has strong brand recognition around the world thanks to strategic marketing partnerships.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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