Easy Crypto launches Australian wallet for new crypto investors

Easy Crypto, New Zealand’s largest non-custodial cryptocurrency exchange, has introduced a new wallet designed specifically for first-time crypto investors in Australia.

With over AUD$2 billion in sales, the company is expanding its presence across the Tasman with this user-friendly wallet aimed at simplifying the process of buying, selling, swapping, and holding cryptocurrencies.

The Easy Crypto Wallet, originally launched in New Zealand in November 2023, has been crafted to meet the needs of beginners, providing access to 50 popular coins with the latest security and recovery features.

Unlike wallets targeting seasoned crypto investors, Easy Crypto’s wallet focuses on ease of use, ensuring even those new to the crypto world can manage their assets confidently.

The demand for crypto wallets continues to grow, driven by increasing institutional adoption and acceptance of crypto as a legitimate investment option.

In 2023, global crypto wallet users reached 84.02 million, reflecting the sector’s expanding appeal.

In Australia, approximately 1 in 5 people already own crypto, with many more expected to join in the coming years.

Paul Quickenden, Chief Commercial Officer at Easy Crypto, highlighted that most existing wallets cater to experienced investors, leaving beginners at a disadvantage.

Easy Crypto’s new wallet removes these barriers by offering a seamless, secure, and accessible platform for those looking to enter the crypto market.

With advanced security measures such as multi-party computation (MPC) and user-friendly features, the wallet ensures users can safely store and manage their digital assets without the complexity of traditional seed phrases.

Easy Crypto aims to support the next generation of crypto investors, making digital assets more accessible and understandable.

The new wallet is now available for download on the Google Play and Apple App stores.

Easy Crypto continues to expand its international footprint, with operations in New Zealand, Australia, and South Africa.