Vortex’s success formula in market making and beyond

Vortex, a prominent player in the cryptocurrency market, has carved out a niche in market making, providing liquidity solutions and strategic support for projects facing challenges.

The company addresses issues like stagnant token performance and the risk of delisting from exchanges through advanced market-making algorithms, liquidity provision, and tailored advisory services.

Co-Founder Gleb Gora shared insights into Vortex’s journey and the strategic approach that drives sustainable growth for crypto projects.

Vortex began with a vision of managing and growing wealth, initially focusing on providing efficient trading infrastructure for professional traders.

However, by 2021, the company shifted its focus entirely to market making, recognising a significant opportunity in the space.

This pivot has led to the development of proprietary trading software and a dashboard that continuously evolves to meet the needs of clients.

What sets Vortex apart is its emphasis on client service, contributing to a remarkable 93% client retention rate in 2023.

This focus on understanding client needs and providing 24/7 support has been key to the company’s success.

Gora emphasised that effective communication is crucial for profitable market making, especially when strategies are based on a project’s key performance indicators (KPIs) and unique needs.

Vortex also offers a range of innovative tools and algorithms designed for different market tiers, ensuring optimal market insights and dynamic trading environments.

Despite the challenges market makers face, such as dealing with market takers during volatile conditions, Vortex’s proprietary tools and strategies help mitigate risks.

Beyond market making, Vortex has expanded its services to include strategic marketing, smart contract audits, Web3 advisory, and tokenomics development.

These additional services enhance the effectiveness of market-making efforts by aligning them with broader project goals.

The company also collaborates with launchpads and venture capital firms to secure primary funding for projects, with plans to introduce its own launchpad by 2025.

Gora also reflected on the evolution of the Web3 space, noting that the market has shifted from a focus on building and innovating exciting technology to a focus on hype, momentum, and greed.

However, he remains optimistic about the future, predicting that the next stage of crypto will be characterised by mass institutional adoption, with DeFi and CeFi becoming less interlinked due to increased regulation.

Vortex’s success formula lies in its ability to provide comprehensive support to crypto projects, from market making to strategic advisory services.

By focusing on client needs, innovation, and expansion beyond traditional market making, Vortex continues to drive growth and success in the competitive crypto landscape.