Floki and Nottingham Forest Unite for Premier League Season

With this collaboration, Floki aims to boost the global exposure of both its main platform and its sister brand, Valhalla, a play-to-earn non-fungible token (NFT) metaverse game.

Floki will feature in a three-minute LED ad during all of Nottingham Forest's home matches, appear on the backdrop of official Premier League interviews and press conferences, and be integrated into the club's social media channels.

Paul Bell, Nottingham Forest's Chief Operating Officer, shared his excitement about the collaboration:

We are delighted to welcome Floki as official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we're excited to work collaboratively with the Floki community.

With over 2.7 billion viewers each matchday, the Premier League will significantly boost Floki and Valhalla's exposure while raising cryptocurrency awareness among mainstream audiences.

This partnership represents a major step for Floki in its mission to achieve global brand recognition, aligning its journey with the prestigious legacy of Nottingham Forest.

The intersection between football and crypto is further marked by the recently announced partnership between the crypto exchange Crypto.com and the UEFA Champions League .