Aptos Labs announces strategic investment in Mereo to address the issue of intellectual property-related asset resale
On August 30, Aptos Labs announced a strategic investment in Mereo with the aim of changing the connection between artists and fans through an innovative fan interaction platform, and addressing issues related to the resale of intellectual property assets. The Mereo platform helps artists identify and reward true fans who gain access to real assets based on their historical behavior, enjoying benefits such as early purchase of merchandise and enhanced live experiences. These contributions are recorded on-chain in the form of non-transferable digital assets. Aptos Labs uses Digital Asset (DA) standards to develop new solutions that ensure artists distribute assets to loyal fans via non-transferable tokenized assets, preventing resale activities.
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