Bitget App
Trade smarter
Buy cryptoMarketsTradeFuturesCopyBotsEarn
California passes landmark AI bill to protect performers’ digital likenesses

California passes landmark AI bill to protect performers’ digital likenesses

CryptopolitanCryptopolitan2024/09/16 16:00
By:By Brenda Kanana

Share link:In this post: California Governor Gavin Newsom signs two bills to protect performers’ digital likenesses. The A. B. 1836 law states that one needs permission from an estate to use digital replicas of the deceased. A. B. 2602 enhances contract rights for artists concerning their visual image in a digital context.

California Governor Gavin Newsom has signed two key bills aimed at protecting performers’ digital likenesses.

The bills provide more power to individuals and estates to control the use of their name, image, and likeness, especially with the advanced use of AI. They are also aimed at protecting rights in the person’s lifetime and after his or her demise but with an exception for news, public affairs, and satire.

One of the two bills, A. B. 1836, amends California’s postmortem right of publicity law, regulating the use of computer-generated images and voice of a deceased personality. This bill provides that before such technologies can be used to recreate the image or voice of an individual, the permission of that individual’s estate shall be sought. However, some listed uses like as news reports, sports broadcasts, and documentaries are still allowed.

A.B. 2602 strengthens protections for artists in contracts

The second bill, A.B. 2602, introduced in April, strengthens protections for artists in their contracts, specifically concerning the use of digital likenesses. Assembly Bill 2602 covers various industries , including film, television, video games, commercials, and audiobooks. It applies to both union and non-union performers, offering wide-ranging protection. 

The bill contains provisions from the contract that concluded the 2023 actors’ strike, during which SAG-AFTRA, the union for film and television actors, demanded better protections against AI abuse. This legislation enhances these protections in several ways, in particular, preventing the use of the avatar performance from substituting that of the performer. 

See also TikTok's parent company, ByteDance, moves toward developing in-house AI chips

The signing ceremony occurred at the headquarters of SAG-AFTRA, a union that has been pushing for these measures. SAG-AFTRA president Fran Drescher applauded the new laws as a major win for the guild and its members in the entertainment industry. ”It is a great day for SAG-AFTRA members and everybody else,” she said, highlighting the enhanced measures that are an improvement on the previous victories. 

Although the Motion Picture Association had been against the bills initially, it became neutral on the bills, marking a change in the industry’s attitude towards the new digital environment. 

A separate AI-related bill, S. B. 1047, is still waiting for the governor’s action, the signature of Gavin Newsom. This bill will seek to enforce security measures on AI developers in California, especially when developing their models.

While some of the tech companies, including OpenAI , and some politicians, including former House Speaker Nancy Pelosi, have spoken against the bill, others, including actors and directors, such as Sean Astin and Mark Ruffalo, have endorsed the bill and urged Newsom to proceed with it. 

0

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

PoolX: Locked for new tokens.
APR up to 10%. Always on, always get airdrop.
Lock now!

You may also like

BREAKING: FBI Operation on the CEO of the Most Talked Cryptocurrency Platform of Recent Times – Phone and Electronics Seized

The FBI launched an operation against one of the most talked about cryptocurrency platforms of the US elections. Here are the details.

Bitcoinsistemi2024/11/14 07:33

Another Good News for Bitcoin and Cryptocurrencies – BTC-Friendly Name Appointed to a Very Critical Position in the US

A name known to be cryptocurrency and Bitcoin friendly has been elected to an important position in the US. Here are all the details.

Bitcoinsistemi2024/11/14 07:33

Cardano (ADA) Foundation Announces Investment Portfolio! Do They Have Bitcoin (BTC)?

The Cardano Foundation announced that it has $478.24 million in assets, the majority of which is in ADA.

Bitcoinsistemi2024/11/14 07:33