XYO and Upland Merge Real and Virtual Worlds in Web3

• XYO and Upland partner to merge real and virtual. 
• Uppland sells digital real estate. 
• XYO rewards users for geospatial data. 

Virtual experiences in 3D space have long captured the attention of people across the globe. Recently, Web3 has been at the forefront of this trend, using its decentralized infrastructure to push the boundaries of what is possible. 

The latest initiative in this area is the partnership between XYO and Upland. These two Web3 firms have joined forces to blend virtual and physical environments. 

XYO and Upland Join Forces to Bridge Physical and Virtual

Gaming in virtual worlds may be just around the corner. On Wednesday, September 18, Web3 gaming platform Upland and a decentralized data network XYO announced a partnership to bridge physical and virtual environments. 

Starting in October,  XYO will integrate Upland into its COIN app, which rewards users for contributing geospatial data. At the same time, Uppland will integrate its virtual real estate based on real-world locations into XYO’s platform. 

The collaboration will bring new features, including an educational “Learn & Earn” campaign to raise awareness of the new features. Users will receive rewards in both XYO’s ecosystem and Upland’s virtual world. 

Virtual Spaces Are on The Rise

Augmented and virtual reality experiences have been on the rise ever since Facebook rebranded to Meta . A big tech company investing in virtual reality has also boosted Web3 platforms in this field. 

Out of these, Uppland and XYO are in a great position to benefit from this trend. For one, Uppland is a mobile game that lets users buy virtual properties representing physical locations. For example, users can buy a local coffee shop and earn tokens from it. 

At the same time, the company has significant synergies with XYO, which rewards users for safely sharing geographic data. “This partnership will unlock powerful synergies between Upland’s expansive virtual ecosystem and XYO’s expertise in geospatial technology,” claims Dirk Lueth, Co-founder & Co-CEO of Upland. 

On the Flipside

• Integrating real-world geospatial data into virtual gaming environments raises potential questions about data privacy. 
• Merging real-world geospatial data with virtual ecosystems also poses technical challenges in scalability. 

Why This Matters

The partnership between XYO and Upland is a significant step in bridging virtual experiences with the real world. 

Read more about Upland’s recent airdrop: 
Gaming Platform Upland Launches Its Airdrop Platform in Partnership with NFTNYC

Read more about what’s new with Phantom Wallet: 
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