WisdomTree launches new platform for tokenised asset access
On September 18, asset manager WisdomTree launched WisdomTree Connect, an Ethereum-based platform designed to offer institutional investors access to tokenised real-world assets (RWAs).
This launch is a significant step in WisdomTree’s broader strategy, complementing its earlier ventures such as its spot Bitcoin exchange-traded fund (ETF).
The platform positions itself at the intersection of traditional finance and Blockchain technology, aiming to streamline access to digital assets for institutional clients.
WisdomTree Connect provides institutional firms with various tools to manage tokenised assets through self-hosted wallets or third-party custodians.
Investors can also purchase and redeem assets using U.S. dollars or the stablecoin USDC (CRYPTO:USDC), offering flexibility for institutions looking to gain exposure to tokenised assets.
In addition, the platform integrates with WisdomTree Prime, a retail-focused app that offers direct access to digital assets for individual investors.
Together, these tools create a unified strategy aimed at making tokenised assets more accessible to both institutional and retail users.
According to Will Peck, WisdomTree’s Head of Digital Assets, WisdomTree Connect serves a growing demand for real-world asset tokenisation among institutional investors.
“With increasing interest in tokenised real-world assets, WisdomTree Connect opens up additional business opportunities for us to provide access to digital funds to on-chain firms without leaving the ecosystem,” Peck noted.
The platform’s development plan includes expanding its capabilities by incorporating decentralised applications (dApps) and adding support for more blockchain networks.
This will enhance the platform’s functionality, making it easier for institutional investors to engage with tokenised assets across different blockchain environments.
Currently, WisdomTree Connect allows access through a web portal and API, with future updates aimed at enabling more decentralised, on-chain interactions with tokenised assets.
Major financial institutions are increasingly focusing on tokenisation, recognising its potential to transform traditional markets.
BlackRock CEO Larry Fink has emphasised the cost-saving potential of tokenisation, noting that it could significantly reduce settlement costs and offer greater customisation for investors.
Similarly, Franklin Templeton CEO Jenny Johnson highlighted the broader applications of tokenisation, such as integrating real-world assets into loyalty programs and NFTs.
She added that tokenised financial products, like Franklin Templeton’s tokenised money market fund, could lower operational costs and make professional asset management more accessible to younger investors.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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