Exclusive interview with Gate and Inter Milan: Finding their own "new audience" in different industries
Collaborations between cryptocurrency brands and the sports industry are becoming increasingly common, and Gate.io’s partnership with Inter Milan is helping its growth in international markets.
The cross-border cooperation between cryptocurrency and the sports industry is not new to the market. Top sports events such as NBA and UFC have Crypto-related brand sponsorship and cooperation. Of course, the world's largest sport, football, is also indispensable. Ronaldo and Messi, who have the largest traffic, are being competed for by many cryptocurrency brands in order to attract the young fan groups behind them.
But when Gate.io announced its cooperation with Inter Milan and the LOGO appeared on the sleeve of the classic blue and black jersey, the old fans must have been surprised. After all, it was the team that the alien Ronaldo once played for, and it is also one of the greatest football clubs in Italy and even Europe. It is the football enlightenment of countless people.
During the Singapore 2049 event, Gate.io held a grand cooperation signing ceremony with Inter Milan Football Club at the Raffles Hotel Singapore and became its official jersey sleeve sponsor. Starting from next season, the Gate.io logo will appear on the cuffs of the club's men's and women's first-team and U20 youth team's game jerseys. Alessandro Antonello, CEO of Inter Milan Group, said: "We are very honored to welcome Gate.io as the new sleeve sponsor of our distinguished jerseys. Gate.io has more than ten years of industry experience and is as innovative as us. Through this cooperation, Gate.io will gain wide exposure in all the competitions we participate in." Of course, we can also imagine that Inter Milan will definitely have more Crypto-related gameplay during its future cooperation with Gate.io.
When the great Nerazzurri chose to cooperate with the cryptocurrency trading platform Gate.io, we also had a lot of questions. For this reason, we found Dr. Han Lin, founder and CEO of Gate.io, and Lucas Danovaro, Chief Revenue Officer of Inter Milan Football Club, and asked them to talk about this cooperation and the new possibilities of combining Crypto with the sports industry. Dr. Han Lin said: "We value the growth space in the international market brought by this cooperation, and Lucas also revealed new ways to combine the team with Crypto."
BlockBeats: What does this cooperation mean for Gate.io's brand positioning and global market expansion? How do you think this aligns with our broader business goals in the sports industry?
Dr. Han Lin: I have accumulated 11 years of experience in this industry. Initially, Gate.io's user base was relatively small, but now Gate.io's user growth rate is very fast, and our global user base has exceeded 17 million. In the blockchain industry, many users are already very familiar with us, and we have also accumulated a fairly high reputation in the industry. However, in the international market, we still have broad development potential and growth space. In order to accelerate the expansion of the global market, we chose to cooperate with Inter Milan in order to reach more users and let more people understand blockchain technology and the advantages it brings. I firmly believe that this cooperation will bring mutually beneficial results to both parties.
BlockBeats: What trends in the blockchain or Web3 space are you most excited about? How does Gate.io plan to stay ahead of these developments?
Dr. Han Lin: In this industry, new things are always emerging. You will find that today we are witnessing the rise of emerging concepts such as Pump Fun and Memecoin, as well as innovative concepts that are combined with the sports industry. In addition, there are new areas such as NFT and Metaverse, which are all trends that I am very excited about and look forward to.
BlockBeats: How has this partnership with Gate.io enhanced the fan experience? Can you share some specific examples of how digital solutions can improve the way fans interact with the club?
Lucas Danovaro: We are very happy to have found a leader in the blockchain and Web3 space and facilitate this cooperation. The Gate.io logo is not only printed on our jerseys, it has become part of Inter Milan's DNA and culture. Therefore, this is a historic cooperation that will be recorded in our archives and preserved forever.
We firmly believe that this cooperation is of great strategic significance. As an international platform, Gate.io brings us global visibility. At the same time, we are interacting with fans every day and are committed to providing unique experiences for the new generation of fans. Through cooperation with Gate.io, we hope to create an experience that is more attractive to the younger generation.
As we discussed during lunch, in the future, whether you are in Milan, Singapore, Hong Kong or Beijing, you will be able to watch and experience a game anytime and anywhere. This is our next goal. We always play the role of connecting more and wider audiences. I am very happy to be here and I believe that Gate.io can help us interact with fans around the world in more diverse ways.
To give two examples, one is ticket sales and the other is fan loyalty programs. We hope that tickets will continue to have their value after the game, and this is exactly what blockchain technology can achieve. At the same time, through innovative technologies such as the Metaverse or NFT, fans around the world can get a new interactive experience even if they cannot visit Milan in person.
About Gate.io
Gate.io is one of the world's earliest cryptocurrency exchanges and a leader in compliant and secure digital asset platforms, providing a variety of trading services and 100% margin audit proof. In addition, Gate.io has long been ranked in the top ten in liquidity and trading volume rankings on CoinGecko. In addition to its main trading services, Gate.io has diversified its ecosystem to provide decentralized finance, research and analysis, venture capital, wallet services, startup incubation and other services. Currently, the platform serves more than 17 million active users worldwide.
About Inter
Founded in 1908, FC Internazionale Milano is one of the most successful football clubs in the world. The club's trophy collection includes 20 Italian top-flight titles, 9 Italian Cups, 9 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of only seven teams to have won the treble (Champions League, domestic league and domestic cup) in the same year (2010) and is the only Italian club never to have been relegated in its 113-year history. Inter is a global brand with over 500 million followers.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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