Jarritos , the iconic Mexican soda brand, has joined forces with Reddit and Web3 platforms GR1D Network and Ceden Network to launch an innovative, immersive scavenger hunt dedicated to the Day of the Dead (El Día de los Muertos) celebration. Since last Friday, November 1, participants have been able to journey through digital spaces, solving challenges, collecting NFTs and competing for exclusive rewards like Nike SB Dunks, Bones NFTs, and Taco Tuesday gift cards. The event, designed to blend tradition with tech, offers a fresh twist on a cultural celebration that bridges the past and the future. 

A Unique Web3 Experience

The scavenger hunt’s central feature is its unique integration of Web3 elements with Day of the Dead festivities. By incorporating digital collectibles, custom game levels and NFT-based rewards, Jarritos and its partners are pioneering a new way for fans to engage with the holiday. With each challenge, participants unlock prizes as well as mystery boxes that add an element of surprise. Jarritos has hinted that these mystery boxes could contain exclusive items from its ongoing collaborations, making the hunt both challenging and highly rewarding.

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To further enhance the experience, GR1D Network has launched new, custom-themed levels of its latest game, GR1DRUNNERS, created in collaboration with Ceden Network. GR1DRUNNERS is central to the scavenger hunt, providing a gameplay experience that reflects the spirit of the Day of the Dead. 

GR1D Network’s recent success in Web3 gaming makes it an ideal platform for this event, as the company seeks to merge culture, technology, and community engagement in unprecedented ways. This collaboration with Jarritos and Reddit solidifies GR1D’s commitment to creating immersive Web3 ecosystems that appeal to both new users and seasoned Web3 enthusiasts alike.

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Unlocking Digital Rewards and Cultural Connections

Reddit plays a pivotal role in expanding the scavenger hunt’s reach by offering Collectible Avatars , which millions of users can customize to join in the experience. The use of Reddit’s Collectible Avatars helps introduce Web3 gaming to Reddit’s vast user base, turning the hunt into a mainstream event accessible to millions. By participating in the scavenger hunt, players can navigate Web3 environments to locate hidden treasures and unlock exclusive digital rewards, some of which feature Jarritos-themed surprises. Powered by NFTs minted on the GR1D platform, the rewards add value to each player’s collection, while also creating a cultural connection through digital representation.

The interactive event goes beyond gaming by encouraging social engagement and community building. Over a thousand participants joined a special X Space , hosted by Forbes Web3, to celebrate the scavenger hunt kick-off, with representatives from Jarritos, Reddit, GR1D Network and Ceden Network co-hosting discussions. This virtual gathering connected fans, gamers, and Web3 enthusiasts from across the globe in a vibrant and inclusive digital space.

By intertwining traditional celebrations with Web3 innovation, the Day of the Dead scavenger hunt by Jarritos, Reddit, GR1D Network and Ceden Network introduces a new frontier for cultural festivities, reaching audiences far beyond local borders. The hunt runs through November 30, providing fans a month-long adventure to connect and celebrate.